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Tag Archives: Ronn Torossian

Public Relations Tips for Small Retail Businesses

Retail is one of the most competitive industries in the business world because it specializes in the reason businesses exist: to buy and sell. Some of the biggest names in the industry include Wal-Mart, Target, and Home Depot. However, there are also smaller companies in retail using public relations approaches to grow their business. Here’s how they do it. Read More »

Public Relations Campaign: The Key to Brand Management

Public Relations Campaign: The Key to Brand Management

Leaving reputation to chance is how many public figures, organizations, and corporations land in trouble. Just like people in everyday life, in spite of the endless possibilities for chaos, we tend to believe “it won’t happen to us.” And this is often true – until it’s not. What then? A public relations specialist’s job ensures reputation is managed and that ... Read More »

Sports Authority Moves Toward Bankruptcy

Sports Authority Moves Toward Bankruptcy

Online sales are hurting big box retailers in just about every demographic. Sports equipment retailers are no exception. It’s tough for stores to move the inventory, especially the selective, higher-priced stuff you typically find in a sports apparel store and still compete with the internet. Just ask Sports Authority. The company recently filed bankruptcy as it attempts to figure out ... Read More »

Microsoft Unleashes the Spartans

Microsoft Unleashes the Spartans

It’s not available quite yet, but Microsoft has offered the cyber world a sneak peak of its new “Spartan” web browser. The company insists the updated software is not a “replacement” for Internet Explorer…but everyone else has accepted the obvious. IE is dead. Of course, ask the rapidly growing number of Internet users opting for Chrome or Firefox, and that’s ... Read More »

SXSW, Startups, Silicon Valley, and Dead Unicorns

SXSW, Startups, Silicon Valley, and Dead Unicorns

Malcolm Gladwell and venture capitalist Bill Gurley had a spirited discussion on stage at the 2015 SXSW conference. They covered a plethora of topics including missed investment opportunities, the state of healthcare in America and more. Uber Benefits They spent much of their hour-long slot discussing Uber, the fast-growing ride sharing company that has been prominent in the news recently. ... Read More »

Content Marketing to Grow your Brands Awareness and Sales

Content Marketing to Grow your Brands Awareness and Sales

Building credibility, brand awareness and sales has historically been fairly straightforward for brick and mortar businesses. These types of companies usually take enormous resources to get off the ground and will typically also have the necessary capital to advertise their name in various media. If customers find that their product or service is one that they need and if the ... Read More »

Public Relations Benefits for Your Ecommerce Business

Public Relations Benefits for Your Ecommerce Business

Press release writing encourages companies and organizations to expand their awareness of each other’s progress. As an online business, your eCommerce site has different advantages than a brick-and-mortar firm trying to address your target market. Your audience is on the web; the web changes directions at the speed of light, but notable mentions in reputable magazines or on high-ranking blogs ... Read More »

Public Relations Opportunities of Award Shows

Public Relations Opportunities of Award Shows

The Oscar award program is an annual event that showcases the leading films made during the previous year. Actors, directors, cinematographers, and others involved in high-level filmmaking are honored through nominations in specific award categories. Public relations opportunities abound before, during, and after the airing of this awards show, and others like it. Before the Oscars. Nominations are announced ahead ... Read More »

Top Skills for Public Relations in 2015

Top Skills for Public Relations in 2015

Public relations is a forever changing field and each year there are thousands of young professionals with the desire to have a successful career within. The problem is, they don’t have a clue of the specific skills to acquire to become a public relations guru. The core classes the took in college only taught the basic foundation of PR and ... Read More »

Prestige Beauty: Then, Now and the Future

Prestige Beauty: Then, Now and the Future

Public relations is necessary in any field, and beauty is not exempt. Prestige Beauty uses their public relations to build a good brand image for their company. Press releases, community events, and other correspondence is a good way to get people feeling good about your company and what you do. If you’re in the field of beauty, there’s much that ... Read More »

The Revolutionizing of Healthcare PR: Wearables

The Revolutionizing of Healthcare PR: Wearables

Everyone has heard of the new fad: wearables. This wave of marketable healthcare devices is poised to change not only the way we live our day-to-day lives, but also how we interact with our healthcare public relations professionals. So what are wearables, and why are they so important to our future? The Quell At this year’s Consumer Electronics Show (CES ... Read More »

Mixing PR with SEO: Ultimate Strategy for Digital Success

Mixing PR with SEO: Ultimate Strategy for Digital Success

For some odd reason, people always seem to treat PR and SEO as if they were to wholly different entities, completely unrelated to one another. For savvy businesspeople and web entrepreneurs, however, SEO and PR are regarded as being connected to one another. Efforts to achieve great PR while instituting effective SEO into your online marketing attempts can be the ... Read More »

Tips to take your PR Career to the Next Level in 2015

Tips to take your PR Career to the Next Level in 2015

Being in the PR business is a huge deal. Helping businessmen, companies, celebrities, public figures, organizations, and basically any brand could be an exciting career. You can help these people get their products, their name, and everything they want the media to know about them in the eyes of customers and potential clients. In 2015, new trends will be growing ... Read More »

The Perfectly Optimized Press Release

The Perfectly Optimized Press Release

Crafting the perfectly optimized press release might be a challenge, but with the right knowledge, it can be easily accomplished. In today’s daunting digital world, crafting a strong message while also presenting optimized material – is key to your success. Determine your Goal Before writing the press release, it is recommended that the writer determine the goals or reasons for ... Read More »

Broadband Providers and PR of Net Neutrality

Broadband Providers and PR of Net Neutrality

Net neutrality is a phrase that was adopted to describe a state of freedom within the internet that promotes open web access without regard for varying types of content, applications, platforms or websites. Currently, internet service providers (ISPs) can charge for tiered services that allow companies with deep pockets to obtain faster web services than those who are unable or ... Read More »

Using Public Relations as a Marketing Tool

Using Public Relations as a Marketing Tool

Marketing and sales are the engines that drive all businesses. The formalities linked to these two very important business operatives are deeply embedded in a highly planned and organized public relations campaign. Public relations incorporate the basics of marketing and sales. Using public relations as a marketing tool is more accessible today than in earlier decades. There are certain formalities ... Read More »

FedEx Delivering Cheer This Season

FedEx Delivering Cheer This Season

When it comes to delivering cheer this holiday season, FedEx may have the inside track. According to reports, the company expects to ship out 290 million packages, 9% more than this time last year. What’s the uptick all about? Well, fuel is getting cheaper and e-commerce is increasingly more prevalent…but Ronn Torossian says FedEx might have a different motivation. Read More »

Raise more with PR: Why all Startups need a Strong PR Strategy

Raise more with PR: Why all Startups need a Strong PR Strategy

In 2011 a surprise hit book reached the cyber shelves. Three social scientists no one had ever heard of published The Retirement Maze, which highlighted that retirement basically sucks. 60-year-old retirees are more depressed, have less sex, and don’t relate as well to others as 60-year-old workers. The information was compelling, the book was flawlessly written, but who were these ... Read More »

Inspirational Quotes on Education Curated by Martin Russo

Inspirational Quotes on Education Curated by Martin Russo

In order to excel – it’s crucial that you are well educated. Education is not achieved exclusively in a school setting – and it is vital for us to seek out education in our day-to-day life. Attorney Martin Russo has been kind enough to curate a list of quotes on Education that should serve as a motivational force for those ... Read More »

Generating Buzz for your Medical Spa with Effective Marketing

Generating Buzz for your Medical Spa with Effective Marketing

For a Medical Spa Company or a Medi Spa to gain regional attention, it is crucial for these Spa to engage in an effective Marketing Strategy. Adding medical treatments to your menu of offerings at your traditional spa can easily boost your client roster. Clients looking for something that falls between spa pampering and medically based therapy will love finding ... Read More »