Home » Tag Archives: Ronn Torossian

Tag Archives: Ronn Torossian

FedEx Delivering Cheer This Season

FedEx Delivering Cheer This Season

When it comes to delivering cheer this holiday season, FedEx may have the inside track. According to reports, the company expects to ship out 290 million packages, 9% more than this time last year. What’s the uptick all about? Well, fuel is getting cheaper and e-commerce is increasingly more prevalent…but Ronn Torossian says FedEx might have a different motivation. Read More »

Raise more with PR: Why all Startups need a Strong PR Strategy

Raise more with PR: Why all Startups need a Strong PR Strategy

In 2011 a surprise hit book reached the cyber shelves. Three social scientists no one had ever heard of published The Retirement Maze, which highlighted that retirement basically sucks. 60-year-old retirees are more depressed, have less sex, and don’t relate as well to others as 60-year-old workers. The information was compelling, the book was flawlessly written, but who were these ... Read More »

Inspirational Quotes on Education Curated by Martin Russo

Inspirational Quotes on Education Curated by Martin Russo

In order to excel – it’s crucial that you are well educated. Education is not achieved exclusively in a school setting – and it is vital for us to seek out education in our day-to-day life. Attorney Martin Russo has been kind enough to curate a list of quotes on Education that should serve as a motivational force for those ... Read More »

Generating Buzz for your Medical Spa with Effective Marketing

Generating Buzz for your Medical Spa with Effective Marketing

For a Medical Spa Company or a Medi Spa to gain regional attention, it is crucial for these Spa to engage in an effective Marketing Strategy. Adding medical treatments to your menu of offerings at your traditional spa can easily boost your client roster. Clients looking for something that falls between spa pampering and medically based therapy will love finding ... Read More »

3 Financial Mistakes that could Torpedo your Career

3 Financial Mistakes that could Torpedo your Career

The story happens so often that it’s almost cliché: a promising young entrepreneur or urban professional is living the American dream with a great gig, open prospects, and money coming in hand over fist. The ending is also predictable: being so caught up in the ride, they forget to take care of things closest to home, relationships suffer, and finances ... Read More »

Getting a PR Internship

Getting a PR Internship

If growing up you were dreaming about representing brands, you became a communications student, or you love writing about the media then there are good chances that you were cut out to be a PR professional. However, getting your foot into the door can be many miles away from your dreamland. Competition for PR roles in companies is higher than ... Read More »

  Jeff Bezos and the Future of Print News

 Jeff Bezos and the Future of Print News

When Amazon founder Jeff Bezos bought the Washington Post, he left a lot of folks scratching their heads. Why would one of the guys largely responsible for the massive changes to the print media industry invest in what his own company was helping to turn into a dinosaur? Ronn Torossian wondered too, but not with criticism. Bezos has a tendency ... Read More »

When Hollywood invades YouTube, what happens next?

When Hollywood invades YouTube, what happens next?

YouTube has long been considered the place where no-names with big talent can try to get their big break. And it’s worked for quite a few current big names in the music business. But for moviemakers – the actual natural users of YouTube – the social media platform has been less of a springboard. But Ronn Torossian says Brian Robbins ... Read More »

The PR of Privacy: Google wins big

The PR of Privacy: Google wins big

Apple was first to toss down the gauntlet, inferring, if not outright saying Google was not a safe place to surf. Specifically, Apple CEO Tim Cook said when “online services” are “offered for free” (read: Google) the user is not the customer – he or she is the product. Read More »

Healthy fast food? Yep, they own that brand.

Healthy fast food? Yep, they own that brand.

The days of parents pulling through fast food joints without guilt may be over. A generation ago, parents saw nothing wrong with grabbing a bag full of nuggets and fries for the kids on the way from soccer to gymnastics. But since “pink slime” and “Supersize Me,” parents across the nation turn into the arches with at least a little ... Read More »

Apple draws Fire as iPhones are already Delayed

Apple draws Fire as iPhones are already Delayed

When you think about companies with PR challenges, Apple is likely nowhere near the top of your list. This is a company that makes the news even when it doesn’t have any real news to discuss. But Ronn Torossian says the company is dealing with a PR issue that might be a blip for Apple, but could be disastrous for ... Read More »

Taco Bell faces Counterfeit Claims and Huge Crisis PR

Taco Bell faces Counterfeit Claims and Huge Crisis PR

Taco Bell is facing a lawsuit and PR nightmare due to two operators forcing underage workers to give out counterfeit twenty dollar bills. Ronn Torossian says that the fallout could severely damage the restaurant’s image and impact sales. Consumers are far less likely to continue visiting the popular chain if they are suspicious of fraud.   The family of a ... Read More »

G.E. Shifts Away from a Once Core Component

G.E. Shifts Away from a Once Core Component

G.E. product groups include a diverse range from aviation and wind turbines to healthcare and trains. Perhaps the most well-known product group is the appliance division. Over a century ago, they started with the electric toaster and electric range, and they were the first to introduce the electric washing machine. Consumers most readily identify G.E. through their appliance division. So ... Read More »

What all Media REALLY Wants

What all Media REALLY Wants

Even when Apple simply announces a press event it becomes news. Recently, several tech blogs and online news magazines led with a story announcing that, in September, Apple will make an announcement. Stop for a moment and think about that. One of the top news agencies in the country has just announced that, a month from now, you will make ... Read More »

Hollywood’s SUMMER of Discontent

Hollywood’s SUMMER of Discontent

According to reports, U.S. box office totals are in a freefall, and there doesn’t seem to be an end in sight. Terrible news for the film industry, which has practically owned Get Out Of The House entertainment media for the better part of a century. Even with the standard slate of action adventure movies and big budget summer blockbusters playing ... Read More »

Is Tesla FINALLY Ready to make a Major Market Push?

Is Tesla FINALLY Ready to make a Major Market Push?

There’s no doubt about it, Elon Musk knows how to make the news. For a PR guy, he’s a goldmine. A savvy CEO with interesting ideas, a sharp perspective, and a willingness to say things that will definitely see print. Recently, the head of Tesla Motors sent a letter to shareholders that contained this nugget of fresh-pressed PR gold: Read More »

Why Profit Sharing is Smart PR

Why Profit Sharing is Smart PR

Are you an entrepreneur interested in shoring up your reputation and building the best success team possible? There is nothing better for your internal public relations with your skilled workers than plain, old-fashioned compensation. It’s a given that top sales people make their careers on commission, but why not share some of that love with your skilled workers, you know, ... Read More »

Winning Matters:  Bill Parcells, Martin Russo & More

Winning Matters:  Bill Parcells, Martin Russo & More

In any competitive environment, what you know is just as important as your abilities. Regardless of talent, without the knowledge to get the job done and win; you can find yourself in a predicament. We have collected some of our favorite quotes on winning to help motivate those that are looking for a unique advantage over their competition. Winning really ... Read More »

Bose Sues Beats Over Noise-Cancelling Headphones

Bose Sues Beats Over Noise-Cancelling Headphones

Two giants of the headphones industry are going head to head. Bose sued Beats Electronics this past week for allegedly infringing on five of their patents related to noise-canceling headphone technology. Bose is seeking to block U.S. imports of Beats noise-canceling headphones with their lawsuit filed with the U.S. International Trade Commission in Washington, DC. The company also filed a ... Read More »

How to Market Your Mobile Technology Company

How to Market Your Mobile Technology Company

Mobile technology is technology that is portable. Any company that manufactures or sells a mobile technology device fits the category of being a mobile technology company. Marketing for a Mobile Tech company becomes crucial, due to the nature of their intended audience. These consumers are most likely tech savvy and do most of their research into new products on the ... Read More »