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Tag Archives: Ronn Torossian

Public Relations Opportunities of Award Shows

Public Relations Opportunities of Award Shows

The Oscar award program is an annual event that showcases the leading films made during the previous year. Actors, directors, cinematographers, and others involved in high-level filmmaking are honored through nominations in specific award categories. Public relations opportunities abound before, during, and after the airing of this awards show, and others like it. Before the Oscars. Nominations are announced ahead ... Read More »

Top Skills for Public Relations in 2015

Top Skills for Public Relations in 2015

Public relations is a forever changing field and each year there are thousands of young professionals with the desire to have a successful career within. The problem is, they don’t have a clue of the specific skills to acquire to become a public relations guru. The core classes the took in college only taught the basic foundation of PR and ... Read More »

Prestige Beauty: Then, Now and the Future

Prestige Beauty: Then, Now and the Future

Public relations is necessary in any field, and beauty is not exempt. Prestige Beauty uses their public relations to build a good brand image for their company. Press releases, community events, and other correspondence is a good way to get people feeling good about your company and what you do. If you’re in the field of beauty, there’s much that ... Read More »

The Revolutionizing of Healthcare PR: Wearables

The Revolutionizing of Healthcare PR: Wearables

Everyone has heard of the new fad: wearables. This wave of marketable healthcare devices is poised to change not only the way we live our day-to-day lives, but also how we interact with our healthcare public relations professionals. So what are wearables, and why are they so important to our future? The Quell At this year’s Consumer Electronics Show (CES ... Read More »

Mixing PR with SEO: Ultimate Strategy for Digital Success

Mixing PR with SEO: Ultimate Strategy for Digital Success

For some odd reason, people always seem to treat PR and SEO as if they were to wholly different entities, completely unrelated to one another. For savvy businesspeople and web entrepreneurs, however, SEO and PR are regarded as being connected to one another. Efforts to achieve great PR while instituting effective SEO into your online marketing attempts can be the ... Read More »

Tips to take your PR Career to the Next Level in 2015

Tips to take your PR Career to the Next Level in 2015

Being in the PR business is a huge deal. Helping businessmen, companies, celebrities, public figures, organizations, and basically any brand could be an exciting career. You can help these people get their products, their name, and everything they want the media to know about them in the eyes of customers and potential clients. In 2015, new trends will be growing ... Read More »

The Perfectly Optimized Press Release

The Perfectly Optimized Press Release

Crafting the perfectly optimized press release might be a challenge, but with the right knowledge, it can be easily accomplished. In today’s daunting digital world, crafting a strong message while also presenting optimized material – is key to your success. Determine your Goal Before writing the press release, it is recommended that the writer determine the goals or reasons for ... Read More »

Broadband Providers and PR of Net Neutrality

Broadband Providers and PR of Net Neutrality

Net neutrality is a phrase that was adopted to describe a state of freedom within the internet that promotes open web access without regard for varying types of content, applications, platforms or websites. Currently, internet service providers (ISPs) can charge for tiered services that allow companies with deep pockets to obtain faster web services than those who are unable or ... Read More »

Using Public Relations as a Marketing Tool

Using Public Relations as a Marketing Tool

Marketing and sales are the engines that drive all businesses. The formalities linked to these two very important business operatives are deeply embedded in a highly planned and organized public relations campaign. Public relations incorporate the basics of marketing and sales. Using public relations as a marketing tool is more accessible today than in earlier decades. There are certain formalities ... Read More »

FedEx Delivering Cheer This Season

FedEx Delivering Cheer This Season

When it comes to delivering cheer this holiday season, FedEx may have the inside track. According to reports, the company expects to ship out 290 million packages, 9% more than this time last year. What’s the uptick all about? Well, fuel is getting cheaper and e-commerce is increasingly more prevalent…but Ronn Torossian says FedEx might have a different motivation. Read More »

Raise more with PR: Why all Startups need a Strong PR Strategy

Raise more with PR: Why all Startups need a Strong PR Strategy

In 2011 a surprise hit book reached the cyber shelves. Three social scientists no one had ever heard of published The Retirement Maze, which highlighted that retirement basically sucks. 60-year-old retirees are more depressed, have less sex, and don’t relate as well to others as 60-year-old workers. The information was compelling, the book was flawlessly written, but who were these ... Read More »

Inspirational Quotes on Education Curated by Martin Russo

Inspirational Quotes on Education Curated by Martin Russo

In order to excel – it’s crucial that you are well educated. Education is not achieved exclusively in a school setting – and it is vital for us to seek out education in our day-to-day life. Attorney Martin Russo has been kind enough to curate a list of quotes on Education that should serve as a motivational force for those ... Read More »

Generating Buzz for your Medical Spa with Effective Marketing

Generating Buzz for your Medical Spa with Effective Marketing

For a Medical Spa Company or a Medi Spa to gain regional attention, it is crucial for these Spa to engage in an effective Marketing Strategy. Adding medical treatments to your menu of offerings at your traditional spa can easily boost your client roster. Clients looking for something that falls between spa pampering and medically based therapy will love finding ... Read More »

3 Financial Mistakes that could Torpedo your Career

3 Financial Mistakes that could Torpedo your Career

The story happens so often that it’s almost cliché: a promising young entrepreneur or urban professional is living the American dream with a great gig, open prospects, and money coming in hand over fist. The ending is also predictable: being so caught up in the ride, they forget to take care of things closest to home, relationships suffer, and finances ... Read More »

Getting a PR Internship

Getting a PR Internship

If growing up you were dreaming about representing brands, you became a communications student, or you love writing about the media then there are good chances that you were cut out to be a PR professional. However, getting your foot into the door can be many miles away from your dreamland. Competition for PR roles in companies is higher than ... Read More »

  Jeff Bezos and the Future of Print News

 Jeff Bezos and the Future of Print News

When Amazon founder Jeff Bezos bought the Washington Post, he left a lot of folks scratching their heads. Why would one of the guys largely responsible for the massive changes to the print media industry invest in what his own company was helping to turn into a dinosaur? Ronn Torossian wondered too, but not with criticism. Bezos has a tendency ... Read More »

When Hollywood invades YouTube, what happens next?

When Hollywood invades YouTube, what happens next?

YouTube has long been considered the place where no-names with big talent can try to get their big break. And it’s worked for quite a few current big names in the music business. But for moviemakers – the actual natural users of YouTube – the social media platform has been less of a springboard. But Ronn Torossian says Brian Robbins ... Read More »

The PR of Privacy: Google wins big

The PR of Privacy: Google wins big

Apple was first to toss down the gauntlet, inferring, if not outright saying Google was not a safe place to surf. Specifically, Apple CEO Tim Cook said when “online services” are “offered for free” (read: Google) the user is not the customer – he or she is the product. Read More »

Healthy fast food? Yep, they own that brand.

Healthy fast food? Yep, they own that brand.

The days of parents pulling through fast food joints without guilt may be over. A generation ago, parents saw nothing wrong with grabbing a bag full of nuggets and fries for the kids on the way from soccer to gymnastics. But since “pink slime” and “Supersize Me,” parents across the nation turn into the arches with at least a little ... Read More »

Apple draws Fire as iPhones are already Delayed

Apple draws Fire as iPhones are already Delayed

When you think about companies with PR challenges, Apple is likely nowhere near the top of your list. This is a company that makes the news even when it doesn’t have any real news to discuss. But Ronn Torossian says the company is dealing with a PR issue that might be a blip for Apple, but could be disastrous for ... Read More »