Posts Tagged ‘ readers ’

Reinventing the Magazine

May 15th, 2009 | By admin | Category: In The News

Publications That Push the Boundaries of the Print Medium
By ANDREW LOSOWSKY | Special to THE WALL STREET JOURNAL

“When Aspen arrives, you don’t just read it — you hear it, hang it, feel it, fly it, project it, even sniff it.”
Such was the sales pitch in 1965 for Aspen magazine, probably the world’s first example [...]



Understanding what attracts and engages readers

Apr 17th, 2009 | By admin | Category: In The News

By Valerie Simon
What criteria do you use to determine the popularity of an article? Is the answer based upon the number of people who read the article, or is it based on engagement? What are the secrets to an article that both attracts and engages readers?
USA TODAY  identifies their most popular stories in four categories: most read, most [...]