To Court Younger Crowd, LVMH Buys Stake in Organic Clothing Maker, PPR Sponsors Film About Environment
By RACHEL DODES and SAM SCHECHNER

The bad economy and a fundamental shift in the market for luxury goods are forcing an industry that reveres names like Chanel and Versace to embrace a different icon: Mother Nature.
Over the past year, many [...]

This Is Not a Call to Unplug From Our Wired Ways, but a Pledge to Old Principles
by Pete Blackshaw�
Are we overdue for a “slow-marketing” movement? After all, the “slow foods” movement is making real headway, and there’s the much-needed “slow-parenting” movement. Why should marketing be exempt?
Here’s the rub: Speed is good, and change is gospel, [...]

by Douglas Rushkoff

Apple founder’s secret liver transplant has clarified just how childishly dependent consumers have become on his company’s products—and him.

Feel better Steve, but what about me? I mean, I know cancer surgery is no picnic, but what does the possibility that you’ll reject your new liver mean for my Apple share price? Or my [...]

Former GM Exec Mike Jackson Blasts Automaker’s ‘PowerPoint Culture’
By Jean Halliday
The former VP-marketing and advertising at General Motors Corp. believes its culture is “so bureaucratic it stifles all passion and creativity” with bloated processes, woeful inefficiencies and an approach to its agencies that is threatening rather than productive.
 

So says Mike Jackson, who left GM two [...]

Marketing to India’s Poor, Candy Maker Sells Small Bites for Pennies

By SONYA MISQUITTA
As more Indians begin to treat themselves to little luxuries, Cadbury PLC hopes to capture millions of new customers with chocolates that sell for a few pennies.
The British candy maker has been in India for more than 60 years and dominates the chocolate [...]

By STUART ELLIOTT
 

THE biggest challenge confronting marketers is how to deal with the Meineke mind-set consumers have adopted as a result of the recession.
The syndrome is named after the discounter that for years ran a campaign featuring fed-up car owners declaring, “I’m not going to pay a lot for this muffler!” What was an annoying [...]

by Kara Swisher

A lot of entertainers have been using the Web increasingly to promote upcoming material, so it comes as no surprise that the Jonas Brothers have turned there aggressively to do a countdown for their latest music release.
The new album, which is inexplicably called “Lines, Vines and Trying Times,” is set to debut next [...]

Stephen Dinan and S.A. Miller
Republicans plan to use the government takeover of General Motors Corp. as ammunition in their bid to defeat congressional Democrats next year, saying its a glaring example of big government intrusion into the marketplace that will rankle average voters.
They said the bankruptcy arrangement, which President Obama announced at the White [...]

By CLAIRE CAIN MILLER
 

In a new ad campaign, Starbucks wants to tell its message to a new generation of coffee drinkers and then recruit them to retell the story online.
The coffeehouse chain is putting up new advertising posters in six major cities. To further spread its message, it is trying to harness the power of [...]

Cheap Home Runs, Empty Seats and Lopsided Losses Have Some Asking, ‘Can a Stadium Fail?’
By DARREN EVERSON

For more than 80 years, Yankee Stadium was the most revered sports venue on the planet. The new Yankee Stadium’s fate is yet to be determined.

Since it opened in April, scads of empty seats in prime locations have compelled [...]