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Tag Archives: Israel Public Relations

Op-Ed by Ronn Torossian: Israel Celebrates Life-Militant Islam Celebrates Murder


Saturday’s NY Times has 2 articles side by side regarding the emotions of Israeli Jews & Palestinian Arabs surrounding the impending release of Israeli soldier Gilad Shalit who was kidnapped 5 years ago by terrorists and has been held hostage ever since.  To major International fanfare, the Israeli Government and Hamas have seemingly reached an agreement – whereby Shalit is slated to be returned to Israel this week in exchange for Israel releasing 477 prisoners immediately, and 550 to follow two months later.
This is a golden opportunity for the Israel Public Relations machine to explain the background that these Palestinian terrorists have – and Israel isn’t taking this action because they want to – but doing so for the belief that life of 1 Jew is holy – and the desire to rescue Gilad Shalit.  The media shows this story as equal suffering on both sides – but terrorists simply aren’t equal to people defending themselves.  Somehow I don’t doubt this story will, unfortunately, repeat itself yet again.(Ronn Torossian has just released the PR book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” which is available for purchase at: http://www.amazon.com/Immediate-Release-Deliver-Game-Changing-Relations/dp/1936661160 MK Danny Danon (Likud) has said the book is “the best book I have ever seen on Israel PR.” )