In Search of Innovation
Jun 23rd, 2009 | By admin | Category: In The NewsWhen companies try to come up with new ideas, they too often look only where they always look. That won’t get them anywhere.
By JOHN BESSANT, KATHRIN MöSLEIN And BETTINA VON STAMM
If you want to understand why some companies lack innovative ideas, think about the man who can’t find his car keys.
His friend asks him why he’s looking for [...]