By Carlo Longino
The Federal Trade Commission is mulling over guidelines that would require bloggers to disclose when they’re writing about products they’ve been given, sponsor’s products, or are getting paid to write about a particular product. The FTC says the new rules are necessary because people are increasingly turning to blogs for product information, and [...]

Scott Rosenberg|

I did a lot of digging around in the numbers around blogging for my book, so I’m on alert when I read a piece like Mark Penn’s look at pro blogging in the Wall Street Journal, which is getting lots of attention this morning. A little skepticism is definitely in order.
Here’s the nub of [...]

By MARK PENN with E. Kinney Zalesne

In America today, there are almost as many people making their living as bloggers as there are lawyers. Already more Americans are making their primary income from posting their opinions than Americans working as computer programmers, firefighters or even bartenders.
Paid bloggers fit just about every definition of a microtrend: Their [...]

They Drop Journalism Guise, Start Acting Like Media Owners
By Ken Wheaton
Hoooo Boy! It doesn’t get much more brazen than this. According to Greg Sargent:
Some of the leading liberal bloggers are privately furious with the major progressive groups — and in some cases, the Democratic Party committees — for failing to spend money advertising on their [...]

Inside the War Against China’s Blogs
By Dexter Roberts
Businessweek
Vengeful bloggers? Flaming posts?
BEIJING - It had the makings of an online crisis that could spiral out of control. A man in Tianjin had put a deposit on a Toyota (TM) Corolla, then started venting on the Internet when the car failed to show up after three months. [...]