Manage The Media (Don’t Let The Media Manage You)
Author Bill Holstein has a provocative new book out for CEOs called “Manage the Media (Don’t Let the Media Manage You).” It’s a slim primer for CEOs from Harvard Business Press designed to get them thinking about taking a more active role in media relations.
For anyone [...]

How Journalists Use The Internet To Conduct Research
OAKLAND, Calif., Oct 22, 2008 (BUSINESS WIRE) — Public relations practitioners who want insights regarding journalists’ use of online newsrooms, blogs, RSS and social media now have research to guide their media relations practices. The second annual study indicates that journalists’ usage of these technologies continues to be [...]

Public Relations Services Expenditure Estimated At US $100 Million
Dubai, UAE - October 16, 2008:  Leading PR Consultancy firms share their insights and experiences at the PR congress 2008, currently taking place at the JW Marriot Hotel in Dubai this week.
With the PR industry in the Middle East now valued at an estimated at $100 million [...]

Aldermen Bash City’s Spending Of Millions On Public Relations
By Dan Mihalopoulos | Chicago Tribune reporter
In the first day of City Council hearings on Mayor Richard Daley’s 2009 budget proposal, several aldermen questioned why the administration spends millions of dollars to get out its message to the public.
The aldermen on Monday cited a recent Tribune article [...]

The Press Release In Today’s World
A recent business communication book says that in writing press releases, the lead paragraph should include the five Ws—who, why, what, when, and where.
A textbook on journalism written in the 1920s says the same thing—the five Ws.
Nothing has changed in more than 70 years? Don’t believe it. Just read any [...]

Vice Presidential Debate PR Tip: Stay On Message.
by Carrol Van Stone, Publicity Examiner
Both Joe Biden and Sarah Palin stayed on message during the VP debate. Whether you agreed with him or her is irrelevant to the PR tip we can all learn…stay on message. Whether on defense or offense, Biden and Palin took to the [...]

Once you’ve been convicted of a crime, you generally don’t have your conviction overturned by saying, “I’m innocent. No, really, I’m innocent.” Even adding, “Please,” doesn’t work.
And so Joyce Milgaard’s 23-year odyssey to clear her son David of the 1969 rape and murder of nursing aid Gail Miller in Saskatoon became a high-profile crusade.
There was, [...]

Interesting Story From The NY Times, A Media Outlet On Public Relations, And PR.
By JEFFREY GETTLEMAN
NEW YORK TIMES
NAIROBI, Kenya — It was probably my 50th call. The line had always been busy. Or the phone had been shut off.
But on Tuesday morning, someone actually picked up.
“Can I speak to the pirate spokesman, please?”
Pirate p.r? Strange. [...]

by Chris Farnsworth, Los Angeles Trends Examiner

Ah, but it’s our job at the Examiner’s Trends, Lifestyles and Yogurt Desk to be ahead of the curve. So, free of charge, here are some useful talking points to sell Mr. and Mrs. Main Street on the Wall Street lotto jackpot, or, as we’re calling it now, the [...]

5W Presents…
Retail, Finance & Real Estate - The Economy in Israel - Opportunity & Optimism
Guest Speaker: MOSHE GAON – Chairman, Gaon Holdings

Moshe Gaon holds an MSA from Northwestern University, and is formerly CEO of Saatchi & Saatchi Israel.
Since its founding in 1988 by the late Benny Gaon, widely recognized as one of Israel’s most successful [...]