SOCIAL NET ADS: FEWER CLICKS, MORE ENGAGEMENT
Sep 29th, 2009 | By admin | Category: In The Newshttp://www.adweek.com/aw/content_display/news/digital/e3i470b0d4b36272857b0815d9515dd9d16?imw=Y
Sept 28, 2009
Brian Morrissey
NEW YORK Conventional wisdom holds that social media advertising does not perform nearly as well as ads running on non-social sites, at least by standard measurements like clicks.
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That’s true, according to a new study by social ad network Lotame, but it misses an important distinction: the same ad placements on social sites [...]