Archive for July 2009

TIMES COMPANY TURNS A PROFIT

Jul 24th, 2009 | By admin | Category: In The News

http://www.nytimes.com/2009/07/24/business/media/24times.html?_r=2
July 24, 2009

By RICHARD PÉREZ-PEÑA
The New York Times Company reported second-quarter net income of $39.1 million on Thursday, up from $21.1 million in the period a year earlier, as another steep drop in advertising revenue was largely offset by aggressive cost-cutting.
A favorable tax adjustment inflated the earnings in the most recent quarter. But even discounting [...]



HOW PR PEOPLE CAN TACTFULLY LOCATE, PITCH, INFLUENTIAL BLOGGERS

Jul 24th, 2009 | By admin | Category: In The News

http://www.pbs.org/mediashift/2009/07/how-pr-people-can-tactfully-locate-pitch-influential-bloggers203.html
Many PR agencies are hesitant to issue any guarantees on whether a particular piece of content or advertisement will “go viral,” leading millions of users to toss it around through their various social media platforms. One way that they try to achieve this is by approaching the people often most responsible for the viral spread [...]



TMT: TOO MUCH TWITTER?

Jul 23rd, 2009 | By admin | Category: In The News

http://news.yahoo.com/s/ynews/20090722/pl_ynews/ynews_pl832/print
By Lili Ladaga
Wed Jul 22, 6:25 pm ET

If the medium is the message, then what’s the message when politicians use 140-character tweets to talk about their state’s dire economic circumstances or ethics charges?
Yesterday, embattled Govs. Sarah Palin and Arnold Schwarzenegger addressed career-changing (or ending) issues facing them…on Twitter. Palin was responding to a new report on ethics charges against [...]



‘Rachael Ray’ Tries New Branding Tactic

Jul 23rd, 2009 | By admin | Category: In The News

http://www.mediaweek.com/mw/content_display/news/magazines-newspapers/e3i017491d566a166611afe4979a8278e6a
July 23, 2009
By Elaine Wong
Every Day With Rachael Ray
Since its inception in 2004, nearly every issue of Every Day with Rachael Ray has prominently featured its founder and celebrity chef, Rachael Ray, on the cover. Not the August issue, however.
In a move that signals the magazine’s growing popularity and the strength of Ray herself as [...]



NY POST: PAGE SIX, “DREAM WHEELS”

Jul 15th, 2009 | By admin | Category: In The News

http://www.nypost.com/seven/07152009/gossip/pagesix/dream_wheels_179369.htm
By Richard Johnson
July 15, 2009 –
THERE were exotic animals for the kids, and exotic cars for the adults, the other day at the Hampton Bays estate of real estate developer Benny Caiola, who was celebrating his grandson’s sixth birthday. Caiola lined his 12-acre spread with his car collection, including two Ferrari Enzos, a Ferrari Dino, [...]



CNBC’s claim that Jackson funeral helps Staples is silly

Jul 8th, 2009 | By admin | Category: In The News

By Jonathan Berr
Â
Imagine a distraught Michael Jackson fan who watched today’s funeral. Perhaps the fan might say: “I’m so sad that the man responsible for the soundtrack of my youth is dead. Even worse, I notice I’m running low on office supplies. Maybe I should go to Staples! After all, that’s the company whose name [...]



Sarah Palin is smarter than the media think

Jul 8th, 2009 | By admin | Category: In The News

The news junkies can’t get enough of her



Blogs-on-Paper Idea Runs Out of Steam

Jul 8th, 2009 | By admin | Category: In The News

By Claire Cain Miller

Starting a newspaper filled with material from blogs seemed audacious — as did the idea of starting any kind of newspaper in 2009. But Joshua Karp did just that in January. In the end, it didn’t work out.
Mr. Karp, the founder of The Printed Blog, a Chicago start-up that we wrote about [...]



Bloomberg Tries To Strengthen Dying Media Industry

Jul 8th, 2009 | By admin | Category: In The News

By Amanda Ernst
Mayor Michael Bloomberg announced eight new initiatives under his MediaNYC 2020 program, designed to promote innovation in the media industry and draw talented media companies and employees to New York in the hopes of strengthening the dying industry that was once at the core of the city’s success.
“New York City is the media [...]



Dan Abrams’s Power Grid: Ranking the media elite, sans common sense

Jul 8th, 2009 | By admin | Category: In The News

By Jeff Bercovici
Power lists are, by their nature, kind of stupid. The idea that something as subjective as influence can be empirically measured and rank-ordered is inherently contentious: Lists are meant to provoke arguments, not agreement.
But some power lists are stupider than others. And perhaps the stupidest one yet comes to us courtesy of Mediaite, [...]