Ten Tips Marketers Can Learn From the CDC’s Response to the Swine Flu Epidemic
By Pete Blackshaw

Pete Blackshaw

Marketers consistently pick up their best lessons in times of crisis. We think differently about ROI. We act more intuitively. We become more agile and flexible. We “sense and respond.” We really don’t have much of a choice but [...]

By Mike Shields
Twitter’s audience is exploding. Now if only they could get people to stick around.
Over 60 percent of people who sign up to use the popular (and tremendously discussed) micro-blogging platform do not return to using it the following month, according to new data released by Nielsen Online. In other words, Twitter currently has [...]

Strategy could help him make an end run around traditional D.C. gatekeepers
By Karen Watson, Nielsen
One hundred days is scarcely enough time to draw any firm conclusions about a new president’s capabilities. Even so, Barack Obama has garnered considerable respect for his media skills.
Pundits have dubbed him the “new media president;” while some of the most [...]

Tea parties, ‘ethical populism,’ and the moral case against redistribution.
By ARTHUR C. BROOKS
There is a major cultural schism developing in America. But it’s not over abortion, same-sex marriage or home schooling, as important as these issues are. The new divide centers on free enterprise — the principle at the core of American culture.

Despite President Barack [...]

By Joe
The American Association of Advertising Agencies is doing a little PR and branding work on itself. The association’s president and chief executive Nancy Hill, “announced the group would now go by the name 4A’s, since the “American” was too limited (advertisers do business internationally), as was “Advertising Agencies” (firms now offer public relations services [...]

By JOHN CONSOLI
 IN theory, cable networks that keep their news and information tickers rolling during commercial breaks could upset advertisers, which might feel that viewers are being distracted from their message. But media agency buyers and creative executives say they embrace the concept.

“If you are continuing to provide the viewers with information they want to [...]

By Howard Kurtz

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Last Tuesday evening, Rahm Emanuel quietly slipped into an eighth-floor office at the Watergate.
As white-jacketed waiters poured red and white wine and served a three-course salmon and risotto dinner, the White House chief of staff spent two hours chatting with some of Washington’s top journalists — excusing himself to take a call from [...]

By Gavin O’Malley

Transforming the world of online media and marketing, technologies that enable a portable identity will soon allow consumers to bring their identities with them across the Web, according to a deep-dive study on the future of social media from Forrester Research.
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What’s more, IDs are just the beginning of this transformation, in which [...]

Justices refuse to rule on constitutionality of FCC’s broadcast indecency policy
By John Eggerton
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In a close and narrow opinion, the Supreme Court has backed the government’s power to regulate the broadcast of so-called “fleeting expletives” on live television.
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It was close because it was 5-4; narrow because it did not get to underlying constitutional questions of content [...]

Weekday Numbers at Business Daily Held as USA Today Plunged
By Nat Ives
Here’s something to make Rupert Murdoch smile: His Wall Street Journal is threatening to reclaim its weekday circulation crown from USA Today for the first time since September 1999.
 

USA Today still has the country’s biggest Monday-through-Friday circulation, averaging 2,113,725 over the six months ended [...]