http://www.google.com/hostednews/ap/article/ALeqM5h2pxO80fWGA12QS23YsIr0PnR_SAD9EK05FO0
“Tiger Woods is following a rollout plan of slowly trying to return to normalcy and this was one of the few smart PR moves I’ve seen him make since the whole debacle began,” said Ronn Torossian, CEO of 5WPR, a New York public relations and crisis management firm. “But [...]
Will the Public Buy Tiger Woods’ Apology? 5W Public Relations president and CEO gives the golfer’s apology a harsh review – From ABC News
http://abcnews.go.com/Video/playerIndex?id=9892328
Ronn Torossian, CEO of 5W Public Relations 5WPR on CBS News regarding Tiger Woods
http://wcbstv.com/video/?id=138920@wcbs.dayport.com
Ronn Torossian, CEO of 5WPR on Sphere News/AOL -
http://www.sphere.com/2009/12/07/opinion-how-tiger-should-have-dealt-with-his-crisis/
(Dec. 7) — It’s not uncommon for celebrities to face a potentially image-killing crisis. It is, however, uncommon to see one handled as poorly from start to finish as Tiger Woods’ recent wreck and subsequent sex scandal.
At each step, Tiger made missteps that could have been avoided, [...]
Woods wants privacy, but he surrendered that a long time ago.
http://www.suntimes.com/sports/telander/1918371,CST-SPT-rick03.article
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Ronn Torossian
5W PR