In The News

    Customer Service Glitch in the Hospitality Industry - A lesson in PR

    Yes, a Room’s Available. But No, You Can’t Check In.
    It is probably not a great idea for a hotel to alienate a business traveler like Richard Glassman. Not when times are good, and especially not now, when the hotel business is hurting.
    This article from The New York Times reveals how businesses cannot, especially in [...]

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featuredimage Thoughts From CEO Ronn Torossian

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Ronn Torossian Featured in El Al Magazine

Atmosphere (November 2008)
“Speedy Torrossian”
By Avihu Kadosh
How did Ronn Torrossian become one of the
promising publicists in the US at the age of 34 and
only six years after his company’s establishment?
Quick action and determination are part of the
recipe.
A politician involved in a scandal? A software
company that wants to create a technological
buzz? Everyone uses public relations to
bring their [...]

Industry News

Dueling Brands Pick Up Where Politicians Leave Off

Dueling Brands Pick Up Where Politicians Leave Off
ELECTION Day will bring an end to the negative political advertising that has inundated the country. But it will not mean an end to negative advertising.
That is because marketers of consumer products, borrowing a page from the electoral playbook, are becoming more willing to run aggressive ads [...]

Features

Ronn Torossian Featured in El Al Magazine

Atmosphere (November 2008)
“Speedy Torrossian”
By Avihu Kadosh
How did Ronn Torrossian become one of the
promising publicists in the US at the age of 34 and
only six years after his company’s establishment?
Quick action and determination are part of the
recipe.
A politician involved in a scandal? A software
company that wants to create a technological
buzz? Everyone uses public relations to
bring their [...]